TwinCounsel on Edge Unscripted at ABA TECHSHOW: The Rise of the Solo
What Is Edge Unscripted?
Edge Unscripted is the on-the-floor interview series from Edge Marketing, the longest-tenured group of marketing professionals serving the legal, accounting, and professional services industries. The series captures real, unfiltered conversations with the people building, leading, and shaping the legal profession, recorded live at the events where it’s all happening.
At ABA TECHSHOW 2026, Vicki LaBrosse of Edge Marketing sat down with founders, attorneys, and technologists to talk about what’s actually working, what’s not, and where the profession is headed.
What’s in the Episode?
Vicki LaBrosse spoke with Josh Dorward, CEO and co-founder of TwinCounsel, from Startup Alley at ABA TECHSHOW. Their conversation covered the growing gap between independence and operational reality for solo attorneys, why so many tools are falling short, and what it actually means to move legal work from systems of record to systems of action.
The throughline: solo lawyers didn’t leave big firms to become overwhelmed operators. But for too many of them, that’s exactly what happens.
“We are at the start of a new era we’re calling the rise of the solo. Solos are going to be able to operate at big-firm levels while maintaining their independence.”
— Josh Dorward, CEO & Co-Founder, TwinCounsel
Top Takeaways from the Conversation
1. The Solo Reactive Trap is real, and visitors kept naming it. Conversation after conversation at the booth came back to the same pattern: attorneys who went independent to build something of their own, only to find themselves stuck managing inboxes, tools, and admin instead of practicing law. Naming the trap gave people language for something they’d been living without being able to describe.
2. The legal industry is moving from systems of record to systems of action. Most legal tech to date has been built to store information — matter management, document repositories, time tracking. The next era is about software that acts on that information. TwinCounsel is built around that shift: instead of being another place to log work, it’s a teammate that helps move work forward.
3. Lawyers are experimenting — and being let down. Attorneys are actively trying AI tools, but the experience often falls short. The tools start cold, require constant context-rebuilding, or sit in another platform they have to learn. The gap between what’s promised and what’s delivered is one of the biggest signals shaping how TwinCounsel is being built.
4. The Rise of the Solo is the next era of legal practice. AI is making it possible for solo and independent attorneys to operate at big-firm levels while keeping their independence. The volume of work that used to require a full team is now within reach for one attorney with the right tooling — and that’s the future TwinCounsel is built for.
5. A legal twin is different from a chatbot. TwinCounsel’s “legal twin” is an AI teammate that lives in a lawyer’s inbox and is grounded in their actual matters and documents. It never starts cold. That’s the conceptual leap from invocation-based tools (where you have to go prompt the AI) to a true teammate (one that already knows the work).
6. TECHSHOW confirmed the category. The validation from the floor was clear: this is a real category serving a real need. Attorneys consistently described wanting help with the admin work that comes with running a practice, without the overhead of learning yet another platform to get it.
Where Can You Watch the Full Conversation?
Watch the full Edge Unscripted episode with Vicki LaBrosse and Josh Dorward on YouTube, or find it at edgemarketinginc.com and on Edge Marketing’s social channels.
Want to See TwinCounsel in Action?
We’re building TwinCounsel with a small group of solo attorneys as design partners. Hands-on access on real cases, weekly time with the founders, and a real say in what gets built next.